Groups & pages

A survey isn't just a flat list of questions — it's organized into groups, which act like pages or sections. Each group has a title and an optional description, and you order them top to bottom. Questions sit inside groups and are ordered within them, so groups give your survey its shape and the order respondents move through it.

There are three kinds of group, each suited to a different job. You choose the kind when you add the group, and it stays that kind from then on.

Plain group

A plain group is the standard page. It can hold any mix of question types, so most of your survey will live in plain groups. Add a title and an optional description, then drop in as many questions as the section needs.

If you want to keep a page short, you can optionally cap the maximum number of questions shown from that group. This lets you build a larger pool of questions but only surface a handful to each respondent.

Grid group

A grid group is a matrix layout: several statements share a single scale and appear together as a grid. It's a compact, familiar way to ask the same scale across many items — think of a block of agreement statements all rated on the same Disagree-to-Agree scale.

Because every row in a grid shares one scale, a grid only accepts the scale-based types. You can add Rating, NPS and Opinion questions to a grid; any other type is rejected if you try to drop it in. This rule is enforced both when you add a question and when you drag one between groups.

HTML group

An HTML group holds no questions at all. Instead it displays rich formatted content — headings, text, images and links — that you write in a built-in rich-text editor. Use it for survey intros, instructions, section dividers, or standalone information pages that guide the respondent. Because it carries content rather than questions, you can't drop questions into an HTML group.

How questions nest and order

Every question belongs to exactly one group, and the order is what the respondent experiences:

• Group order runs top to bottom — the first group is the first page, and so on. Drag a group to move it.
• Question order runs within each group. Drag a question up or down to reorder it, or drag it into a different group entirely (subject to the grid rule above).
• A disabled question still counts as part of its group's structure even though respondents don't see it — useful when a hidden question is the target of a jump.

When responses come in, they're collected per question and flow into Insights for analysis, regardless of which group a question lives in.

Building with groups

Locked groups from templates

If your survey is connected to a shared template, any groups and questions that came from that template are locked and read-only. They show a Template chip and are maintained centrally on the master template — you can't rename them, change their kind, or move their contents. You can still add your own groups around them and build the rest of the survey freely. See Surveys & templates to learn how template-connected surveys work.

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