Web integration & public links

Not every survey needs an email or an SMS behind it. Sometimes the fastest way to collect feedback is to let people stumble into the survey while they're already browsing your website, or to hand them a link they can open in one tap. Survey Manager gives you both, and neither one sends a single message.

These two methods sit side by side with messaging pipelines: pipelines reach out to a known recipient, while web integration and public links wait for the respondent to come to the survey. Most organizations use a mix — the right tool depends on whether you control the page someone is on, or just need a link you can share anywhere.

The two ways to distribute

Web integration is an on-site widget that runs on your own website. Once you've installed a small piece of code on your pages, the widget can invite visitors to take a survey right where they are — in a floating box, a classic pop-up box, or embedded directly into the page. You decide which questionnaires run, on which domains, how they look, and how often someone sees them. It's the best fit when you own the website and want to catch people in the moment, on the exact page that matters.

Public links is a shareable URL that anyone can open without logging in. You can drop it into an email signature, a social post, a printed receipt, or a QR code on a poster. You control the experience — pick the language, pre-fill metadata so each response arrives already tagged — and you can shorten the link or generate a branded QR code for it. It's the best fit when you don't control the page someone is on, or simply need a link you can put anywhere.

Both are configured per workspace, and both can be switched on across many surveys at once.

Where to go next