Data & AI
Data & AI is how your organization turns raw feedback into understanding. The metadata you define gives every response the business context it needs, and two background analyses read your open-text comments for you. Together they make every report in Insights richer and easier to act on.
This page explains what each one is and why it matters.
Metadata
Metadata is the extra context that travels with each piece of feedback, and it's what makes powerful segmentation possible. Without it, a comment is just a comment; with it, you can break results down by the things that matter to your business.
- Questionnaire metadata captures transaction details — things like order ID, order date and the products involved.
- Responder metadata captures details about the person who answered — phone, email and demographics.
Every field has a type — text, number, date or boolean — and is defined globally by e-satisfaction, for a workspace type, or by your own organization. Some platform fields are read-only, and fields holding personal data can be marked private so they're anonymized under your retention policy. Once defined, these fields become filters and segments you can slice your results by everywhere in Insights. Metadata is also what your segments and alert rules match against, and what you push from your site when you install a survey.