Facebook post
A Facebook post campaign surfaces a specific Facebook post on your survey's thank-you screen and invites respondents to engage with it — view it, like it, comment, or share. It's a simple way to amplify the content you care about most in front of an already-engaged audience.
When you've published a post you want to spread — an announcement, a customer story, a campaign — this puts it directly in front of people the moment they finish a survey.
What the respondent sees
When a respondent finishes the survey and matches the segment you've attached, your chosen Facebook post appears right on the thank-you screen, embedded as a live card with its text and media. They can read it and engage with it without leaving the page, or open it on Facebook to join the conversation.
Set it up
Add a Facebook post campaign
From the campaigns overview, create a new campaign and choose Facebook post.
Paste the post link
Open the post on Facebook, copy its URL, and paste it in. It's required — it's the only setting this campaign needs.
Check the live preview
The editor shows a live preview of the post, along with an "open on Facebook" link so you can confirm it's the right one.
Target and preview
Attach a segment, set priority and active window, then preview before going live.
Just the post link
This campaign is intentionally simple — there are no images or background colours to set. The Facebook post URL is the only required field, and everything respondents see comes straight from the post itself.
To get the link, open the post on Facebook and copy its address (for a public post you can usually use the timestamp or the post's "copy link" option). Paste it into the post-URL field. As soon as you do, the editor renders a live preview of exactly how the embedded post will look on the thank-you screen, with an "open on Facebook" link beside it so you can double-check you've pasted the right one before launching.
A few things worth knowing: the post needs to be public for it to embed and preview correctly — private or restricted posts won't render. And because the preview is the real embed, what you see in the editor is what your respondents will see.
Good uses
Reach for a Facebook post campaign when you have one specific piece of content to push rather than your page as a whole:
- A product announcement or launch you want more eyes on.
- A customer story or testimonial that lands best with people who already like you.
- A promotion or contest post where every extra like, comment, and share widens its organic reach.
Because respondents arrive in a goodwill moment, the engagement you earn here tends to be warmer than a cold timeline impression — these are people who just gave you their feedback.
Pick the moment with a segment
Use a segment to show your post to the most relevant respondents — for example, feature a thank-you story to your happiest customers so it lands with people most likely to share it. A respondent qualifies if they match any segment you attach.