Data retention & residency
This is where you understand the life of your organization's information — how long each type of data is kept, whether personal details are anonymized as data ages, and where in the world it's stored. These things matter for tidiness, for cost, and especially for compliance with regulations like GDPR.
The controls themselves live in Admin → Data management & residency; this page explains what each one means.
Data retention
Data residency
Retention & anonymization
Data retention tells you how long each category of data is kept before it ages out — across the live store you work with, the analytical warehouse, and long-term cold storage. On top of that, you can turn on anonymization so personal and sensitive details are permanently hashed once data reaches the age you choose. You keep the insights for analytics while reducing the personal data your organization holds. It's an organization-level setting, so it applies to every workspace at once.
Residency
Data residency tells you where your data physically lives. e-satisfaction pins each product's data to a geographic region, which helps you meet privacy, sovereignty and latency requirements. Today every product stores data in the European Union — knowing exactly where your data sits is essential for GDPR and similar rules.
Anonymization can't be undone
Once data is anonymized, the personal details are permanently removed and cannot be recovered. Set your retention age deliberately, and confirm it with whoever owns compliance in your organization before you enable anonymization.
To move data in and out — import, export and migration — see Data transfer in the Admin Panel. To control who can reach these settings in the first place, see Workspaces & users.