On-screen incentive
An On-screen incentive campaign rewards a respondent immediately by showing a coupon right on your survey's thank-you screen. There's no email to wait for and nothing to claim later — the reward is there the moment they finish.
Instant rewards are powerful. They thank people for their time, lift survey completion, and give respondents a reason to come back and buy. Because the coupon shows on screen, you can display it as plain text, a scannable barcode, or a QR code — whichever fits how it'll be redeemed.
What the respondent sees
When a respondent finishes the survey and matches the segment you've attached, the thank-you screen shows your reward — for example "Get 20% off your next purchase" — alongside the coupon itself and any terms you add. They can use it straight away, in-store or online. After it, they land on your custom thank-you page (or the default one if you leave it blank).
Set it up
Add an On-screen incentive campaign
From the campaigns overview, create a new campaign and choose On-screen incentive.
Write the reward content
Use the rich-text editor to describe the offer and add any terms shown around the code.
Choose how the code appears
Leave it as plain text, or switch on barcode or QR code display.
Add your coupons
Open the coupons editor and add the codes respondents will receive, one by one or by bulk import.
Write the thank-you page
Optionally add a thank-you message shown after the reward, or leave it blank for the default.
Target and preview
Attach a segment, set priority and active window, then preview before going live.
The reward content
The reward content is a rich-text block that frames the offer. This is where you write the headline ("20% off your next visit"), the supporting line, and any terms and conditions — an expiry date, a minimum spend, where it's valid. Because it's rich text, you can format the message, bold the important parts, and add links if you need them. Everything here sits around the code itself, so the respondent understands the offer at a glance and knows how to use it.
Barcode or QR code
You can render the reward three ways: as plain text, as a barcode, or as a QR code. Barcode and QR are mutually exclusive — pick at most one, and leaving both off shows the code as text.
- Plain text — the code simply appears for the respondent to read, copy, or type in. Best for online checkouts where they'll paste a promo code.
- Barcode — choose this for numeric (digits-only) codes that staff scan at the till. It turns the number into a standard scannable barcode.
- QR code — choose this when the code can be any content, ideal for phone cameras and online redemption. A QR can carry letters, numbers, or even a link, so it's the most flexible option.
Match the display mode to how the reward is actually redeemed: a barcode for in-store tills, a QR for camera scans, plain text for an online promo field.
Coupons
Attach the coupon codes this campaign hands out in the coupons editor. Each code is either reusable or single-use:
- Reusable codes can be claimed any number of times — handy for a single generic code everyone shares.
- Single-use codes are marked used on redemption, so they can't be claimed twice. The editor tracks single-use codes with a usage bar showing how many are used and how many remain, and you can mark an individual code unused again if you ever need to.
Add codes one by one, or bulk-import a list when you have many — prepare the codes in a spreadsheet and upload them in a single step rather than typing each one.
Reward the right moment
Pair the incentive with a segment so it lands where it counts — a win-back offer for unhappy customers, or a thank-you for promoters who completed the survey. A respondent qualifies if they match any segment you attach.
When campaigns overlap
If more than one campaign could show on the same thank-you screen, the higher-priority one wins — and a lower priority number means higher priority (priority 1 beats priority 2). See the campaigns overview for how priority, scheduling, and frequency work together.