Campaign analytics

Campaign analytics shows you how the campaigns you run through e-satisfaction are performing. Whether you reach customers by email, SMS, Viber, push notification, or an on-site widget, this is where you can see how many people were reached, how many engaged with the campaign, and how many clicked through.

Pick a campaign, set a date range, and the report fills in with the numbers that tell you whether it's working.

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The figures at the top

A row of tiles sums up the date range:

• Engagement rate — the share of impressions that led to an action, on a 0–100% bar, with the actions and impressions behind it.
• Impressions — how many times your campaign was shown, with the average per day, week or month.
• Actions — how many times people interacted with it, with the same average.

Campaigns that don't track engagement show Impressions only.

Appearances and engagement over time

The chart shows one column per day, week or month, depending on how long your date range is. The pale part of each column is its appearances, and the blue part inside it is its engagement, so you can see at a glance what share of people engaged. For campaigns without engagement, the columns show appearances only, and the busiest one is in blue.

Above the chart, the headline names the busiest day, week or month. When your range is long enough, the line under it compares the last 7 with the first 7.

Coupons

For incentive and Refer-a-Friend campaigns, the Coupons tile shows how many single-use coupons are left. Its bar shows how many have been used, and turns orange, then red, as coupons run low. If the campaign also has reusable coupons, the bar stays blue and a note explains that supply isn't limited. With reusable coupons only, the tile shows Unlimited.

Referrals

For Refer-a-Friend campaigns, the Referrals card starts with how many referrals were made in the date range, then lists them in detail:

• Who referred whom (referrer and referred)
• Whether each email has been opened (marked with a green check)
• The date it happened

Hover over a referral to show its View button, which opens the response behind it.