Campaign analytics

Campaign analytics shows you how the campaigns you run through e-satisfaction are performing. Whether you reach customers by email, SMS, push or referral, this is where you see how many people saw a campaign, how many engaged, and what they did next.

Pick a campaign, set a date range, and the report fills in with the numbers that tell you whether it's working.

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Appearances and engagement

Appearances count how many times your campaign was shown. Engagement shows the percentage of people who actually interacted with it, plotted on a chart over time so you can see how interest builds or fades. A stats card summarizes the key figures at a glance.

Coupons

For incentive campaigns, you can track coupon usage — how many of the coupons you offered were actually redeemed. It's a direct read on whether your incentive is motivating action.

Referrals

For Refer-a-Friend campaigns, the Referrals table tracks word-of-mouth in detail:

• Who referred whom (referrer and referred)
• Whether each referral has been opened
• The date it happened