Integrations
Integrations connect your organization to the systems around it, and they work in two directions. Feedback flows in from the channels your customers actually use, and your collected data flows out to the tools your business already runs on. Set these up well and you collect more of the right feedback, then put it to work wherever your team needs it.
You turn sources and pipelines on in Admin → Integrations — this page explains how the two directions work and what each one connects.
The two directions
Everything in Integrations falls into one of two groups, and it helps to keep them straight:
- Data sources (in) bring customer feedback into e-satisfaction. Surveys are always on from the start, and you can add more inbound channels — such as email — as your strategy grows.
- Data pipelines (out) send your collected data out to your own systems, such as a managed data warehouse for analytics or a webhook that pushes survey completions to your endpoints.
Most organizations use both: they gather feedback from several channels, then sync the results into the tools they already rely on.
In versus out
A quick way to remember it: data sources are about getting feedback in, and data pipelines are about getting your data out. They are configured separately, so you can grow each side independently.
Explore each direction
Data sources (in)
Data pipelines (out)
To query your full dataset directly, see the Data Warehouse. To control how long the data you collect is kept and where it lives, see Data retention & residency. To enrich incoming feedback with extra context, define your fields in Data & AI.
Related
Data sources (in)
Data pipelines (out)
Configure in the Admin Panel
Survey Manager